 |
Outdoor
Galaxy: Lampost
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Ogilvy London's objective was to raise awareness of Ford Galaxy's comprehensive, 9 airbag, safety system. The execution was an ambient campaign targeting parents. The idea used massive blow up nozzles/valves, which were fitted to roadside objects to make them appear inflatable. The campaign ran in London around high footfall areas to maximise visibility.
Associate Creative Partner: Andy Dibb Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
