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Lexus: Lexus Electrified
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Lexus International today unveiled a global campaign titled "Lexus Electrified," which was created with The&Partnership as well as award-winning director Jaron Albertin and creative production studio MPC. The global campaign envisions an electrified world in a series of future-facing films and social assets. We follow Lexus’s revolutionary all-electric concept car, the LF-30, through bold, modern environments, to then reveal the current Lexus Electrified range, demonstrating that the innovative thinking behind the LF-30 also prevails in the brand’s electrified vehicles today.
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