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Mountain Dew: Garage Fridge
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It’s time for some refreshment with a tasty beverage, with MTN DEW releasing two new entertaining commercials celebrating the refreshing taste of a cold MTN DEW. In Garage Fridge, Mountain Dew is on a mission to quench the thirst of the ultimate Sweaty Boy, by dipping its toes in the music industry and producing the brand’s first single, 'Sweaty Boy', a full-length version of the siren song featured in the spot and an ode to thirsty DEW lovers across the country. With 'Every Time', MTN DEW is bringing taste and refreshment conventions to life in a new and refreshing way with a surreal twist – and the coolest horse you’ll ever see. MTN DEW shares these two pieces of creative focused on the ultimate goal: getting DEW Nation to heighten their thirst and desire for a cold, refreshing, tasty bottle of DEW.
Associate Copywriter: Alli Walker Related
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