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Top 6: October 28th 2020
On the heels of the 3-year anniversary of the #MeToo viral movement, FCB/SIX worked with #metoo founder Tarana Burke to launch Act Too, a crowd-sourced blockchain-powered platform that encourages people to take action to end sexual violence. It’s the first time blockchain has been used to drive activism and will be the centerpiece for the movement to launch the next stage of its evolution. The interactive platform is being promoted via paid media, a social influencers program featuring activists such as Alyssa Milano, and digital billboards in Times Square.
Credits
Other credits
Worldwide Creative Partner: Fred Levron
Contributing Chief Creative Officer: Karin Onsager-Birch
Lead Senior Art Director: Noella Choi
Associate Creative Director: Andrew Bernardi
Art Director: Alice Blastorah & Sarah Ranney
Senior Copywriter: Erika Yost
Copywriter: Alex Ieletzky
Senior Designer: Esra Tasdemir
Senior Copywriter: Dana Kingstone
Copywriter: Adrianna Casuga & Paula Purdon
Retouching: David Woodger
Lead Creative Strategist: Simran Kaur
EVP Global Strategy Officer: Fern Potter
EVP, Strategy: Anna Percy-Dove
Junior Content Strategist: Cassandra Cervi
Director, Analytics: Devi Soondarsingh
Senior Manager, Analytics: Andrew Yang
Senior Business Analyst: Aditi Raina
UX Designer: Tony Di Ciero
Global President: Andrea Cook
Lead Account Director: Fraser Jackson
EVP, General Manager: Elizabeth Sellors
Project Director: Gillian Morrison
Producer: Kat Forester
Chief Technology Offier: Jacob Ciesielski
Director of Technology: Luiz Costa
Senior QA: Natalia Zadorozhna
Back-End Developer: Christopher Ghouchandra
Data Architect: Val Nasquidashvili
Developers: Heung Lee, Quy Ngo
Consultant: James Durham
Global CMO, FCB Global: Brandon Cooke
Director, Global Initiatives, FCB Global Alison Lutsky
EVP, Global Growth Officer, FCB/SIX: Mish Fletcher
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