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Top 6: November 4th 2020

Johnson & Johnson: Let's Take Care

Top 6: November 4th 2020
Johnson & Johnson Consumer Health, the consumer goods division from the world’s largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror where a projected animation guides the right movements on the right spots of the breast. The filter can be accessed on the profile @jnjbrasil or via the link, which must be opened on the mobile phone. The action is part of the campaign #VamosCuidar (Let's Take Care), by Johnson & Johnson Consumer Health, which invites people to reflect about the importance of care as the first step to a healthy life. The filter was released as an allusion to Pink October, a month of awareness about breast cancer, and will be available at the profile @jnjbrasil.
Credits Other credits

Marketing: Gustavo Aguiar, Isabella Maimone, Luiza Schwartz

TEXT: Heloisa Ribeiro


CUSTOMER SERVICE: Mariana Nadler, Andressa Tamburini, Isabela Roge

CONNECTIONS: Stella Lopes, Luiza Camara Valente, Kellvyn Rios, Soraia Lima, Rodrigo Castro, Isadora Alduini, Nathalia Nobrega, Vittoria Zinga

PLANNING: Stella Pirani, Bruno Pirim

CONTENT: Raquel Miranda

PR: Andrea Assef, Vivian Zeni


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