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Top 6: November 4th 2020

Humanaut: The Humanaut Brand Roast

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Top 6: November 4th 2020
Humanaut is known for creating humorous campaigns for clients that lampoon the serious tone of classic ad tropes such as public-service announcements. Its latest spot is a direct appeal to brands in which founder / chief creative director David Littlejohn uses this parody approach to announce the agency’s latest service offering: brand roasts. But it is no joke - it’s an actual service designed as a win-win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed because of the Covid-19 pandemic. Humanaut is working with a pool of NYC standup comics who will mercilessly roast each brand. The agency will then create a sizzle video of the best material to share with the client and turn the comedians’ sick burns and insults into actionable marketing insights. The cost is $15,000. The program launched on 14th October with 10 slots available for any brand that would like to reserve time to hear their marketing strategy and public image privately mocked and humiliated in an effort to make them stronger and bully-proof. The roasts will not be public and instead will be delivered to the client in the form of a private video, but Humanaut will encourage brands to let it post an approved cut.

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