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EE: iPhone Envy

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Kevin Bacon has returned in the latest EE brand campaign which celebrates the launch of the new Apple iPhone 12 Pro, available on EE’s award-winning 5G network. The campaign puts the new handset in the limelight and highlights the benefits customers can receive, reminding viewers why EE is crowned the UK’s number one network year after year. The advert opens with Kevin Bacon sitting in a café, admiring his brand-new iPhone 12 Pro in all its glory. As he continues to marvel at his new handset, passer-by Doug gazes through the cafe window in awe, as viewers hear his internal monologue murmur, ‘That network’. As the music continues, the camera focuses on the unmistakable EE 5G emblazoned bag and Kevin, as he adoringly admires the handset’s beautiful design and unparalleled new camera, highlighting that the latest iPhone is available on EE’s Full Works Plan made for iPhone. As Doug continues to look on enviously, a tear comes to Kevin’s eye as he says, “There is nothing left to want”. In response, viewers again hear Doug’s internal monologue as he thinks, “And nothing I want more.” As Kevin gazes into the distance, he poses the question, “Will life ever taste this sweet again?”. With the inspiring music reaching its peak, Doug is transfixed on Kevin and his new handset, reaching out to place a hand on the window, we hear his pained internal monologue say, “That could be you, Doug!” Kevin, spotting the envious look on Doug’s face, advises viewers to “Get the new iPhone 12 Pro with 5G on EE, and be the envy of everyone”.
Credits Other credits

HEAD OF ART: RODRIGO CASTELLARI

SENIOR PLANNER: JACK TREW

MANAGING PARTNER: HUMPHREY TAYLOR

BUSINESS LEADER: CHARLOTTE ELWIG

ACCOUNT DIRECTOR: VITALIA FLORIS

ACCOUNT MANAGER: ADAM SMITH

HEAD OF FILM: REBECCA WILLIAMS

ASSISTANT PRODUCER: SORAYA PHIPPS

MEDIA BUYING AGENCY: ESSENCE

EDITOR: JONNIE SCARLETT, THE QUARRY

AUDIO: FACTORY

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