Alzheimer Society of B.C.: Don’t Change. Even If They Do, 2

The Alzheimer Society of B.C. has released a bold new regional campaign urging people not to change how they support and spend time with family and friends living with Alzheimer's disease or another dementia. Aimed at increasing the public's understanding of the role they can play in supporting people living with the disease, the campaign is a first for the charity. The Alzheimer Society of B.C. ensures people affected by dementia are not alone, by educating and mobilising a broader community of care around them and supporting valuable research into the disease and people living with it. Over 500,000 Canadians are living with dementia and one in five Canadians has experience caring for someone diagnosed with the disease. Meanwhile, it's estimated that 60% of people living with dementia live in the community. The social awareness campaign titled, 'Don’t change.' demonstrates how friends and family can support people living with dementia by simply not changing what they would already do and keeping them active in their lives. Broadcast and social creative feature a person living in their home, with small reminder notes around the house, tell-tale signs that they are living with dementia. A family member or friend arrives to spend time with that person, like they always have, reinforcing the campaign message. A super at the end of the spots tells viewers, ‘Don’t change even if they do.’