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First Bank: Scare your bank!


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First Bank, the leading American-owned bank in Romania offers an innovative loan available entirely via video call. To highlight the fact that The Loan from Anywhere can be accessed from literally any location, we invited the customers of competing banks to apply for our loan in front of their actual banks. Or from in front of the website of their own bank, for those who wanted to stay inside. To help our trick, we treated them with a horrifyingly low interest of just 6.66%.
Credits Other credits

First Bank:


Director Marketing & Comunicare: Viorel Ruse


Specialist Senior Marketing: Mihai Tănase


Marketing Specialist Insights & Social Media: Daniela Baraitaru


Marketing Specialist: Alina Petcu


BTL & Producție: Mihai Terecoasă


Senior PR & CSR Specialist: Cristina Drașovean-Oniceanu



Production: Cyclops Film


Director: Marius Bucur, Tudor Lucaciu

DOP: Tudor Lucaciu


Producer: Marius Bucur


Videographer: Adi Bulboacă



Post production: Chainsaw Europe:
Media agency: OMD

PR Agency: DC Communication

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