Bacon: Vipps - Give Your Phone A New Start

Simplicity can be many things. It can be quiet sunrise. A user-friendly cell phone plan. Or a dip in a beautiful river, fully clothed, to the sound of a man banging two rocks against each other. No wrong answers, just different perceptions of this wonderful journey called life.Which is probably the best way to explain the new spot for Norwegian mobile-payment-turned-cell-phone-carrier Vipps. Directed by Andreas Nilsson, produced by Bacon and made with Anorak as agency, the film is a both absurd and hopeful narrative of fresh starts and cell phones.

The creatives behind the campaign explain: "With Give Your Phone A New Start, we wanted to create a universe representative of what it feels like when things are wonderfully simple and problem free – the feeling of Vipps itself. And to accomplish that, you have to wash away the mud so you can sing carelessly at the sunrise accompanied by a man hammering away on two rocks."