Smurfit Kappa: Our Latest Fashion Range

Smurfit Kappa, one of the leading global providers of paper-based packaging, and Huskies launched a campaign to encourage companies to choose sustainable packaging.

Consumers increasingly want brands to act responsibly, with almost one-third of consumers saying they would not make an online fashion purchase if the packaging wasn't eco-friendly.

Like all brands, fashion brands need to adapt to consumer demands on sustainability. Positioning Smurfit Kappa in the heart of the fashion world, this campaign highlights the importance of sustainable packaging in eCommerce and fashion. The idea was to take a cardboard box and present it in the same highly desirable way as a designer handbag to show Smurfit Kappa as a leader in planet-friendly packaging and a must-have label for the fashion industry.