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ALDI: Kevin The Carrot 2020


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Supermarket Aldi has premiered its Christmas advert which sees the nation’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season and bring back the much needed wonder and magic of Christmas. The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this week in a teaser advert. Just days ago, Kevin set the sky alight, Top Gun style, in a fighter jet escapade with co-pilot Turkey. He was left perilously adrift with a flaming parachute, leaving fans asking Where is Kevin, and will he manage to get home to Katie and family in time for Christmas? Determined to be reunited with his loved ones no matter what, Kevin is fortunate enough to find a few new friends to help. Getting him out of his snowy spot of bother is a friendly hedgehog, Harry, who gives him a lift in the advert created by McCann UK. But the twists don’t stop there! While riding as fast as they can through the night, they fall into a deep ravine and splash into a fast-flowing river. The hope of Kevin making it home to his family seems to be fading fast when who should appear but Father Christmas, played by much-loved actor and narrator of previous Kevin the Carrot adverts, Jim Broadbent. Can Santa help Kevin finally make it home? Of course he can.
Credits Other credits

Planning Director: Jamie Peate

Managing Director: Simon Buchanan

Managing Partner: Laura McKinlay

Post-production: Psyop - Directors: Todd Mueller and Kylie Matulick

Editor: John Mayes (Marshall Street Editors)

Audio: Parv Thind (Wave)

Music: SixtyFour Music

Media Planning and Buying Agency: UM Manchester

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