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Volvo XC40 City Safety: The Pedestrian

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”Streets belong to runners, pedestrians and cyclists”, Volvo Cars claims in new campaign for the XC40. Cars should be safe for everyone, not only those inside them. That's the thought behind Volvo Cars’ latest global campaign, once again with safety in focus. Developed together with creative collective Forsman & Bodenfors in Sweden, the campaign positions the award-winning compact city SUV, the Volvo XC40, as the ultimate city car. But not only because of its size, design and smart storage solutions – but because of the City Safety System. With features like Pedestrian Detection, Cyclist Detection, and 360 ̊ Surround Camera, the campaign shows how the XC40 is designed to protect people both inside and outside of the car.
Credits Other credits

Designers: Martin Joelsson, Christian Sundén

Client Director: Magnus Wretblad

Account Executive: Ewa Edlund, Katarina Klofsten

PR: Bjarne Darwall

Planner: Daniel Sjöstrand

Web Strategist: Peter Gaudiano

Web Design: F&B Inhouse

Media Agency: Mindshare

Stylist: Johanna Borggren

Production Designer: Anna Lu Ingvarsson

Editor: Fredrika Andersson

Grade: Sofie Borup / Company3

Sound Design: Redpipe

Online: Kalle Lundberg

STILLS

Photographer: Patrik Johäll / Superstudios

MUSIC

Song title: Volvo XC40 2020

Composer & Artist: Pierre Riddez

Master recording: Atmospierre

License: Universal

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