TV ad: Mercury Hard Cider: Explore the Dark Side of Cider

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Carlton & United Breweries' Mercury Hard Cider is inviting Australians to 'Explore the Dark Side of Cider' to promote the Crushed Range, featuring raspberry and passionfruit flavours. While most cider advertising is filled with sun-lit orchards, wholesome apple farmers and bright imagery, Mercury Hard Cider is a little bit…darker. Created by Clemenger BBDO Melbourne, the new campaign champions the mystery, intrigue and adventure of an unexpected night out, and rolls out across a hero film directed by Tom Gould, supported by digital, social and trade activity.

Category Drinks, alcoholic
Client Carlton & United Breweries
Agency Clemenger BBDO
Production Sweetshop
Country Australia
Uploaded 10 November, 2020

Credits

Director
Tom Gould
Executive Producer
Greg Fyson
DoP
Patrick Golan

Other credits

Media agency: PHD

Line Producer: Sophia Rothbart

Managing Director: Edward Pontifex

Offline Editor: Joe Kell

Post-production

Post Production: Arc Edit

Music and sound

Music House: Copra Recordings

Sound House: Rumble Studios

Client: Carlton & United Breweries

General Manager, Marketing: Brian Phan

General Manager, Sales – Southern: Stephen Amiet

Senior Marketing Manager: Marc Lord

Assistant Brand Manager: Wendy Lin

Mercury Hard Cider: Explore the Dark Side of Cider

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Mercury Hard Cider: Explore the Dark Side of Cider

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