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Airmedica Total Hand Shield System: The Power of Touch
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Core has developed a new campaign for Airmedica, the leading Irish brand in personal protective cosmetics, to promote the company’s first consumer facing product "Total Hand Shield System". The “The Power of Touch” campaign, which was shot and produced under strict Covid restrictions, communicates a simple but strong message about the importance of hand hygiene through a powerful visual metaphor that uses UV paint, powder, lighting and contemporary dance. As a proud Irish producer, Airmedica were committed to using local talent in the creation of this concept. As a result, the piece is directed by Keith Hutchinson of H2 Films, choreographed and performed by Cork dancer Andrea Williams and features music by Irish musician, Talos.
Client Director: Jo Mullins |
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