Dreams, Inc: We Are Viruses

With global concern for ‘twin-demic,’ a spread of COVID-19 coinciding with influenza, increasing the importance of preventive measures has become an essential part of all our daily lives. TBWAHakuhodo Tokyo launched the ‘We Are Viruses’ project, in cooperation with Dreams, Inc, in an effort to encourage young children to understand the importance of washing hands. The campaign consists of six characters, each representing the six types of viruses (COVID-19, influenza, Norovirus, Ebola, SARS, and Adenovirus), which are delivered in a form that appeals to children, sparking interest and promoting an understanding of the virus and the preventive measures in an easy-to-understand way. The launch will consist of an animation movie where the ambassador of the project Yoshio Kojima, a comedian and educational Youtuber who is popular among children, sings the song of “We are Viruses” will be released on an official website.