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The Absolut Company: It's In our Spirit


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In a major new global campaign BBH Singapore has launched Absolut’s new brand platform titled ‘It’s In Our Spirit’. The campaign looks forward to a time when being together is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections. The ambitious Absolut global campaign, features four talents of diverse backgrounds who all champion open and honest conversation: Tessa Thompson (American actress), MNEK (British musician), Ricki Ortiz (online gaming star), and Jolin Tsai, (Taiwanese singer). The multimedia campaign features a vast swathe of social and online content, including a two-minute film that mixes animation with live action. It’s a story of 4 protagonists who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality – because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness.
Credits Other credits

The Absolut Company

VP Marketing: Charl Bassil

Chief Creative Officer: Tad Greenough

Head of Brand Creative: Sina Neubrandt

Marketing Manager: Filip Kiisk

Senior Brand Manager: Ylva Lundberg

Brand Managers: Maxime Henain, Oscar Danielsson, Hedda Helgesen

BBH

Global Leadership: Joakim (jab) Borgstrom, Adam Arnold

Singapore Leadership: Sascha Kuntze, Sid Tuli

Business Leadership: Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren Gillies

Strategy: Lilli English, Faraaz Marghoob, Aarohi Dhir

Production: Wendi Chong, Wendi Chong, Wendi Chong

Black Sheep Studio: Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy Quah

Stink

Andrew Levene, Fran Thompson, Kelly Brown

The Marketing Arm

Mick Carter (Manchester), Sorcha Collister (London), Valerie Holmes (Chicago), Maggie Qu (Shanghai), David Wales (Dallas)

Photographers

GL Askew II, Conor McDonnell, Sean Marc Lee

Production Partners

Bauie Productions (LA), Butter Music + Sound (LA), Episode Films (Taipei), Fuse Adventures in Audio (Singapore), Illusion CGI Studio (Bangkok)

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