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Peloton: Workouts for the Family
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Peloton, the global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home, has released its latest Christmas Campaign for the UK and Germany featuring two new versions of Nina Simone’s classic track Feeling Good. The campaign, which is now live across TV, digital and web, features both the original version by Nina Simone, as well as two new versions, a hip hop cover by LA-born rapper Duckwrth, and a Rock cover by Canadian duo Crown Lands. Alongside premiering in the advert, the version by Crown Lands is now available to stream and will be incorporated into future Peloton classes. Peloton has over 3.6 million members and music is an integral part of the member experience. Dark Horses, the UK based sports creative agency who came up with the spot for Peloton, had to identify the right feel and tone, capturing the proper sentiment, and having the music fit seamlessly into the final piece. This was the key to taking Peloton’s now instantly recognisable high-intensity style that shows people’s energy on and off the Bike, and injecting a new creative level with the three different versions of Simone’s Feeling Good.
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