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McDonald's: Inner Child
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This Thursday 12th November, McDonald's is launching its 2020 Christmas advert, following the story of a young boy facing an internal struggle between the child they were, and the teenager they want to be. ‘Inner Child’ will air on Sunday (15th) during ITV’s flagship show, I’m A Celebrity, after premiering on McDonald’s social channels on Thursday 12th November. The 90 second animated film, created by McDonald’s advertising partner Leo Burnet and directed by Againstallodds from Passion Pictures, follows the story of Tom and his mum during their Christmas Eve rituals – from hanging decorations to browsing the Christmas market. Teenage Tom is unresponsive to his mum’s efforts to get him in the festive spirit, however his inner child tells us a different story. A quick stop at McDonald’s to pick up some Reindeer Treats helps lift his spirits and Tom slowly starts to listen to his inner child. As the day goes on, Tom starts to join in with the festivities, no longer battling between his inner child and the teen he longs to be. Through the love of his mum and the rituals of Christmas, Tom learns that you can embrace both. He even suggests leaving some Reindeer Treats out for Santa, showing his mum that he is at last, #ReindeerReady. The campaign re-emphasises the innocence and escapism Christmas brings, and celebrates the unique role that McDonald’s plays in the lives of the nation at Christmas, often a familiar pit stop amid traditional rituals.
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