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Top 6: November 18th 2020

Volkswagen: World's Smallest Dealership

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Top 6: November 18th 2020
Volkswagen and DDB continue their legacy of 'thinking small' together with a dealership you can visit from the comfort of your own phone. The World's Smallest Dealership was opened to promote the automotive's new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall interactive activation is an exact 3D replica of a real dealership, and even features screens running Volkswagen TV ads. It is also fitted with QR codes for customers to scan, leading them to an immersive augmented reality tour, complete with audio guide walkthrough. The dealership has since been touring iconic Australian landmarks.
Credits Other credits

Managing Partner: Mandy Whatson

Senior Business Manager: Alexandra Lawton

Sound Engineer: Andy Stewart

Editor: Silas Baisch

Post Producer: Emily Wood

Photography: Elaine Li

Head of Integrated Production: Renata Barbosa


Managing Director: David Rennie

Group Business Director: Kenneth McLeod

Account Executive: Alasdair Kay

Design Director: Fabien Clemency

Designer: Andy Lee

Designer: Vincent Salinos

AR Build: Virtual Immersive

Model Build: Yippee Ki Yay

PR: Mango Communications

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