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TV

Kids Help Line: Great Relationships


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Description
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Great relationships happen when there's time to talk, so Kids Help Line and Optus are using their media space to give people just that.

Creative Commentary
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As far as we know this is the first completely silent ad on Australian television (previously there had to be low level white noise in the background) and the first we've seen where the silence is integral to the idea. We really wanted there to be a genuine moment of awkward silence there where families watching the TV together would feel the need to speak.
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