Print ad: Bravo/BBG: Tampico - Fits in your day

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How to promote a new packaging of a product already known to the public? Showing that the release fits their routine. The campaign created for the beverage Tampico plays with the word "caixa", that means "box" in Portuguese, which is exactly what the new packaging looks like. Besides, "encaixar" means "to fit", and, with an aesthetic full of colors, the print presents the various occasions of consumption of the product, showing that the new packaging of Tampico fits everywhere: in the backpack, in the car, in the refrigerator at work and, mainly, in the hearts of consumers.