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TV

Tesco: Forget The Naughty List

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With 74%* of the nation saying they wanted to see light-hearted content in this year’s festive ad offering, the humorous Tesco advert shows people from across Britain worrying about the things that might put them on the naughty list this Christmas from bad video call etiquette to buying too much loo roll. 2020 has been quite the year and we've all had to improvise to get by; 78%* of us admit to a naughty slip-up this year. As they deliberate over whether they are allowed a festive treat, we hear the voice of Tesco encouraging them not to think twice, not after this year. The campaign was created by BBH and directed by Raine Allen-Miller from production company Somesuch. The campaign comprises TV, press, OOH, radio, social, in-store and PR and launches with a 60s TV spot on Saturday 14th November during ITV’s ‘The Voice. The soundtrack is on theme – Britney Spears’ ‘Oops!...I did it again’ – and the voiceover is provided by renowned comedian Asim Chaudhry.
Credits Other credits

Chief Customer Officer: Alessandra Bellini

BBH Tesco Head of Art: Uche Ezugwu

BBH Strategy Director: Lucy Moody

BBH Strategist: Harry Guild

BBH Business Lead: Samantha McLeod

BBH Account Director: Matt Sims

BBH Account Manager: Claudia Richardson

BBH Account Executive: Victoria Azubuike

BBH Assistant Producer: Kurtison Bailey

Marketing Communications Director: Emma Botton

Head of Campaigns: Sarah Parmar

Campaign Manager: Megan Ash

Campaign Manager: Jordan Beedles

Campaign Assistant: Gabriella Fenwick

Campaign Assistant: Suzannah Kirton


Post Production: Untold Studios


Editor/Editing House: Matt Newman @ Trim


Sound: Sam Ashwell & Ben Gulvin @ 750MPH


Lead Music Supervisor: Hywel Evans


Music Supervisor: Black Sheep Music


Talent and Licensing Consultants: Issy Wedlake @ The Bourne Consultancy

Print Credits

BBH Account Director: Nicola Lentin


BBH Account Manager: Oli Mitchell


BBH Art Director: Laura Canciglia & Nick Thompson

BBH Copywriters: Steve Hall & Josh Haines


BBH Producer: Chris Sellier


BBH Assistant Producer: Beth Mechem

Photographer: Myles New c/o Rare by Trayler


Rare Producer: Kay Edwards


Food Stylist: Sal Henley


Prop Stylist: Tony Hutchinson

Social credits


BBH Creative: James McComb


BBH Account Director: Luke Abbott


BBH Account Manager: Laura Huber


BBH Account Manager: Francesca Somerville

BBH Producer: Karen Harban

Media agency: Mediacom

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