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Surfrider Foundation Europe: The Drop
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ici Barbes is proud to be once more this year partnering with the Surfrider Foundation Europe. The Drop is again a timely warning about the disastrous impact of microplastics on the seabed and highlights the urgency of preserving the ocean and the health of all of us. It has been calculated that there are up to 51 trillion plastic particles polluting the ocean right from the surface to the deepest depths. The environmental impact is catastrophic for the marine ecosystem as well as for our health. For sharing across social networks, The Drop has been conceived and created by Ici Barbès for the Surfrider Foundation Europe to raise awareness and the profile of the issue of plastic microbeads with the general public. It also aims to alert politicians, opinion leaders and legislators as to the urgency of banning the systematic use of microplastics in our everyday products. Produced and directed by Paul Mignot, based on music by SebastIAN, who generously gave the rights to the film (Ed Banger records), The Drop adopts a sober and elegant creative style. The initial images, entirely designed in 3D by Digital District, reveal a magical universe in which millions of points of light are sparkling. The camera then quickly pulls back and takes the viewer out of this micro-world, revealing in a macroscopic view, a drop of water being thrown up by a wave.
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