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Single Fin: The Story of The Golden Fin


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A Willy Wonka-style 'golden ticket' promotion by WA brewing giant Gage Roads Brewing Co. and MITP Agency means one lucky Single Fin lover in WA, Queensland, South Australia and Victoria is about to experience the adult version of being a kid in a chocolate factory. One six-pack of Single Fin beer in each state is now hiding a unique 'Golden Fin', a gold emblazoned beer bottle with the wording 'Congratulations, you’ve won free beer for a year" on the label. The lucky finder of the Golden Fin will receive 15 cartons of Gage Roads beer, roughly the equivalent of a beer a day for a year. Gage Roads brand lead Bec Lauchlan urged people to be on the lookout.
Credits Other credits

MITP Agency

Managing Director: Alex Paioff

Account Manager: Tess Dickson

Head of Content: Mark Conway

Head of Design: George Vavakis

Videographer: Austin Durnin

Head of Video: Tay Kaka

Gage Roads Brewing Co

Brand Lead: Bec Lauchlan

Communications Manager: Jamie Burnett

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