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McDrive: McDrive, 3

A little bit hungry on the road? No time for shopping? Feel like a surprise? We all have a good reason to visit McDrive™. The new McDonald's France campaign, created by TBWAParis, point out this essential and particularly useful service in the current context, by highlighting this little habit: after going to McDrive, we pay particular attention to our order. Between two appointments during the day, in the evening or during the weekend with family, we pamper our order until we arrive to taste it. The tight framing on the vintage benches and the work of light, a reference to different times of the day, give character to this new McDrive™ campaign where the take-away bags play the role of stars.
Credits Other credits

Advertiser Managers: Xavier ROYAUX, José JACINTO, Benoit KOLB, Sandy ROUSSEAU

Agency Managers: Jonathan SEROG, Julie MONTAGNÉ, Marine LETOURNEUR, Camille SÉCHAUD

Strategic Planning: Basile VIAULT

Art Buyer: Isabelle JAUBERT

Image Studio: Asile

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