Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

IGA: Made With Love


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
For the third year in a row, IGA supermarkets are launching an animated film for the holidays, titled Made with love, in collaboration with the creative agency Sid Lee. This tale, about the ripple effects of sharing and food’s ability to bring people together, also supports a fundraiser with animated origami, available in all IGA stores across Quebec. The goal is to help finance research in the area of pediatric oncology for the Fondation Charles-Bruneau. Three different folded-up “Origaminis” inspired by the short film come to life thanks to augmented reality: Snackin’ Santa, Carole’s Carols, and the Ping-Pong Penguin.
Credits Other credits

Announcer: IGA – Carl Pichette, Vice President Marketing, Sobeys; Caroline Duhamel, Alexandra Monti, Nathalie Matte, Sandra Huynh, Maxime Chamaillard, Mathieu Bourque

Music and sound: Circonflex

Post-production: Sid Lee

Origami maker: MomoTako art - Michelle Wallace Design & sound editing: BLVD

Media: Carat & Québecor

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news