Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Corona: Free Range Humans


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
On average, people spend 90% of their lives indoors,*and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this has led to populations fleeing large cities** in search of a more fulfilling life. As a brand linked to the beach and nature, Corona is addressing this shift with the launch of its new original content series, Free Range Humans. The series, which celebrates real-life individuals who made the leap, aims to inspire those pursuing meaningful lives outside to take that next step once the pandemic subsides. Corona believes our best selves are experienced outside, and it is with this mantra that the brand is delivering a first-in-kind series to provide much needed escapism with the credibility that few can. The series is the first global content franchise from the Anheuser Busch InBev (AB InBev) brand, which operates and markets Corona exclusively outside of the US. Free Range Humans is an eight-part digital content series celebrating individuals that chose to break from routine in pursuit of more fulfilling lives outside. The series comes out of the newly launched Corona Studios, and marks the first of many content-led initiatives for the brand, who is expanding its entertainment footprint to engage consumers more deeply across their passion points. Free Range Humans can be viewed on Corona’s Youtube channel and other social platforms. For many, a relaxed, outdoor way of life is a mere daydream. Through its 6-10 minute episodes, Free Range Humans offers mental disconnection for those indoors and celebrates the stories of individuals around the world who made this a reality. They challenged a conventional lifestyle to overcome obstacles and fully embrace their passions, ranging from underwater art sculpting to the development of an influential female surf school. Each story offers insight and inspiration into what a rich life can be when we just make that first step. Free Range Humans season one features:

Bruna Bessa, a Brazilian public relations associate turned surf instructor and founder of Mare Alta, a women’s empowerment surf camp that hosts retreats around the world.
Juan Pablo Bueno, a Colombian biologist who built an eco-friendly resort in the jungle of La Macarena without disturbing a single tree.
Mario Rigby, a Canadian influencer who gave up a potential Olympic career to become a world traveler focused on breaking cultural perceptions by helping people discover new places and people around the world
Emily Penn, a Cambridge-trained architect turned ocean advocate from the UK who leads sailing expeditions to eradicate plastic from our oceans.
Jason deCaires Taylor, a UK artist who used his passion and talent to create underwater sculptures that become coral reefs and marine ecosystems.
Roushanna Gray, a South African sustainable coastal forager who educates students about the edible treasures that nature has to offer.
Zandile Ndhlovu, who broke through cultural barriers to become the first Black freediving instructor in South Africa.
Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur, and environmental advocate. Free Range Humans marks the formal launch of Corona Studios, a new venture within the brand to provide high quality, consistent, and entertaining content to consumers. With Corona Studios, the brand will build deeper consumer connections through story-led content across its passion point verticals of travel, surf lifestyle, sustainability, wellness, and the creative arts. Over the last nine months, the brand has set the stage for this platform, producing over 30 films in collaboration with dozens of local, world class creators. As the platform expands, Corona Studios aims to diversify its content base across relevant formats and verticals, from long form videos to short form clips and more. Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam and developed as a global entertainment platform by Pereira O’Dell.
Credits Other credits

Agency

Co-Founder: PJ Pereira

Design Director: Som Perry

Executive Interactive Producer: Erin Davis

Senior Integrated Producer: Anthony Ramirez

Senior Print Producer: Dana Canneto

Director of Business Affairs: Tamika Knight

Business Affairs Manager: Audra Brown

Business Affairs Manager: Shay Davis

Director of Operations: Jennifer Carrillo

Managing Director: Mona Gonzalez

Group Brand Director: Erin Shanahan

Director of Strategy: Tom Naughton

Director of Communications Strategy: Ashley Wells

Communications Strategy Director: Nina Cole

Social Strategist: Haley Carter

CASTING: Taking Over

Production

Managing Director: Sara Eolin

Head of Production: Marla Whittaker

Line Producer: Melissa Forman

Production Manager: Chad “Frenchie” Alburtis

Production Coordinator: Christina Bolt

Field Production: Emily Penn

Coordinator: Tasha Hayes

Jason Taylor

UK:

DP: Tim Walker

Producer: Tim Tyrell

Coordinator: Tasha Hayes

France:

Producer: Frank Corbery

DP: Morgan Le Faucheur

Darci Liu

Producer/DP: Daniel Holmes

Bruna Bessa

Brazil:

Producer: Daniel Araujo

DP: Renato Passarelli

Nicaragua:

Producer: Rick Briggs

DP: Phillip Schonweitz

Juan Pablo Bueno

Producer: Maria Ximena Lopen

Coordinator: Juan Soler

DP: Omar Gutierrez

Mario Rigby

Producer: Jacinta Kuznetsov

DP: Will Allen

Roushanna Gray

Producers: Carmen Amos/Greer Hoeks

DP: Bryan Little

Zandile Ndhlovu

Producers: Carmen Amos/Greer Hoeks

DP: Lourens Van Rensburg

Stock Research:

Stock Researcher & Clearances: Giovanna Righini

Cosmo Street Editorial

Producer: Kacie Gomez

Head of Production: Marie Mangahas

EP: Yvette Cobarrubias

Bruna:

Editor: Justin Trovato

Assistant Editor: Andrew Corrales

Juan Pablo:

Editor: Julie Kravitz Gannon

Assistant Editor: Andrew Corrales

Mario:

Editor: Kimmy Dubé

Assistant Editor: Edward Schroer

Roushanna:

Editor: Jeff Grippe

Assistant Editor: Alexandra Jimenez

Zandile:

Editor: Andrew Corrales

Assistant Editor: N/A

Jason:

Editor: Brendan Bigelow

Assistant Editor: Garrett McDonald

Darci:

Editor: Edward Schroer

Assistant Editor: Shiyu Hu

Editorial Emily Penn:

Barrelhouse Productions

Editor: Mitchell Hunter (Long Form)

Editor: Michael Read Moore (Short Form)

Head of Production: Josh Diaz

Production Coordinator: Monica Hyde

Music & Mix:

Quiet City Music + Sound

Composers:

Chris Jordao

Darren Solomon

Aaron Mirman-Heslin

Erik Della Penna

Dmitry Libman

Animation:

The End:

Executive Producer: Duda Izique & Helena Jardim

Post Production Coordinator: Bruno Melo

Matte Painting :Rafael Falconi

3D: Renato Montoro

VFX Artist: Guilherme Sarinho & Caique Veloso

Color:

Apache Digital:

Colorist: Quinn Alvarez

Producer: Caitlin Forrest

EP: LaRue Anderson

Online:

Ingenuity Studios

David Lebensfeld - VFX Supervisor / Founder

Grant Miller - VFX Supervisor

Kieley Culbertson - Executive Producer

Rachel Faith Hanson - VFX Producer

Wen Qian - Lead 2D Compositor

Chad Sigston - Lead Online Editor

Austin Witherspoon - Online Editor

Max Drenckpohl - Online Editor

PR: ALISON BROD MARKETING + COMMUNICATIONS

Lauren Bishop - Senior Vice President

Adrianna Lauricella - Vice President

Lexi Harrison - Senior Account Executive

CLIENT: ABINBEV, CORONA GLOBAL

Senior Vice President, Global Brands: Richard Oppy

Global Vice President, Corona: Felipe Ambra

Global Marketing Director, Corona: Chris Jones

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news