 |
Tv
Channel 4 / The Body Shop: Unseen Kingdoms
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Channel 4 and The Body Shop today reveal 'Unseen Kingdoms', an exclusive partnership that shines a light on UK female homelessness telling the stories of young women through spoken-word poetry, uniquely combining Channel 4's linear, digital and social channels. The Body Shop’s first Christmas TV campaign will debut simultaneously across Channel 4 and E4 with a 60 second ad airing on Friday 20th November 2020 at 8.10pm. For the first time, the partnership includes a branded entertainment series from 4Studio Channel 4's new inhouse digital content studio, which provides the creative for the ad campaign and launches across the broadcaster’s YouTube, Facebook and Instagram accounts from the 27th November. The TV campaign is a bespoke edit created from the two-part Channel 4 social series, both titled Unseen Kingdoms – delivering synergy across the partnership. Each highlights The Body Shop’s Christmas charity partnership with End Youth Homelessness – a UK-wide movement of local charities that have joined forces to tackle youth homelessness. To demonstrate the scale of this issue the creative emphasises that last year 110,000 young people were affected by homelessness in the UK and showcases the talent of spoken-word artist Rasheeda Page-Muir who tells the story of Jamie, a passionate dancer in her mid-twenties who became homeless in her late teens but is now securely housed and ready to share her story.
Head of Editorial, TCO London: Andrea Kurland |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
