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Web Film
DAGOMA: Imagination
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Yes, Christmas is coming, even if this year it will have a flavour all its own because of the pandemic. At the time of writing this press release, nobody knows how the holiday season will unfold, but one thing is certain, everyone in France hopes to be able to spend time together with family and friends, and we all dream of enjoying that breath of fresh air at last. Yes, a little breath of fresh air, with some long-awaited good news under the tree! At least that's what we hope, because with or without Covid, the problem is predictably the same each year: will the presents satisfy the hopes of our children? Will they be a suitable match for their overflowing imagination? You only need to observe the explosion in activity of websites where people can resell presents, the day after Christmas, to understand that the problem is far from being cleared up. In this context, Dagoma, the European leader in 3D printing and its communications agency TBWAParis, came up with a new communications campaign. After last year having helped children to repair their toys thanks to operation "Toy Rescue", Dagoma is taking a step further by this time promising them an even better Christmas. A Christmas where their lively imaginations should be more than catered for. In this 2-minute animated film, produced with Jungler studio, Dagoma makes a clever connection between the unlimited imagination of children and the equally unlimited possibilities of 3D Magis printers. It’s a film that combines poetry, showmanship, humour, and which concludes with a simple little tip to help avoid disappointing our cherubs at that long-awaited moment when they open their presents.
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