Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Pure Blonde Organic: A Touch More Pure, 15s


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Carlton & United Breweries’ Pure Blonde Organic Lager has launched a new brand platform, encouraging Australians to be ‘A Touch More Pure’ via Clemenger BBDO, Melbourne. To celebrate the fact that Pure Blonde Organic Lager is now brewed with all-natural ingredients, the new positioning makes light of the insight that it’s hard to be good. The campaign launches with a film set in a remote mountainside retreat, featuring a motley crew of villains as they undertake a journey to being a touch more pure, whether it be a vampire doing human-free Mondays, a galactic emperor recycling what’s left of the enemy bases he destroys or a devilish character committing to only buying products that are certified organic. The campaign is supported by OOH, radio, trade and social activities, a full packaging re-design across all Pure Blonde Organic Lagers and Cider, and a national promotion later in the year.
Credits Other credits

Media agency: PHD

Social: CUBHouse

Production Company: Scoundrel

Cinematographer: Shelley Farthing Dawe

Character Design & Prosthetics Artists: Odd Studio

Costume Designer: Paula Ryan

Production Designer: Sam Lukins

Makeup Artists: Matt Hornby & Jenny Roberts

Casting: i4 Casting

Editor: Adam Wills

Post Production: Alt VFX

VFX Lead / Supervisor: Dave Edwards

Dove end frame CG animation: Blockhead VFX

Sound: Rumble Studios

Sound designer: Tone Aston

Client: Carlton & United Breweries

Brian Phan – General Manager, Marketing

Antonia Ciorciari – Head of Brand – Contemporary

Zac Gelman – Senior Marketing Manager, Pure Blonde

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news