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Top 6: December 2nd 2020
Outdoor
MSD & KiKa: TEDDY BEAR CROWDTop 6: December 2nd 2020
With all football stadiums empty because of Covid19 we filled the stadium of Dutch Premier League club sc Heerenveen with 15.000 Teddy bears. The bears could be bought by fans and all benefits went to Child cancer organisation KiKa. Within 24 hours the stadium of bears was more than sold out, raising over 300.000 euros. Supporter of KiKa is pharmaceutical company MSD which initiated and sponsored the idea.
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