The Eggplant: The Eggplant

Being a young person in 2020 is extremely hard – and the internet isn’t making it any easier. With this in mind, the Department of Internal Affairs wanted to make a campaign to help young people navigate the darker side of the world wide web. The only problem is, young people aren’t binge-watching ads.
Introducing 'The Eggplant' a 6-part drama-crime-comedy-online miniseries created to help spark conversations around the issues young people face online, and hopefully solve some of them in the process. Expect to see everything from fake nudes/foods, cameo appearances from some familiar ‘porn stars’, a crime-obsessed principal and a huge eggplant.

The campaign has been treated like a movie release with an integrated promotion campaign across outdoor, online, tv and PR.

Watch the trailer above or stream the entire series on YouTube or TVNZ OnDemand today.

https://www.youtube.com/channel/UCL5ndaL8DQqSoAHcNrWX_1A