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Pringles: New Pringles Scorchin’

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For the first time, Pringles is launching a collection of spicy crisps for heat-loving snack fans this week along with a humorous new TV commercial from Grey New York. Fans who crave uncomfortable heat will find it can bring uncomfortable moments in life. The commercial, directed by master of cringe comedy, Harold Einstein, shows a young man talking romance with his girlfriend’s dad to his dismay as the heat builds. The commercial launches on TV and online today and will be followed up in 2021 with equally uncomfortable social advertising, activations and more. The new Pringles Scorchin' lineup adds fiery heat to three existing Pringles flavours: Cheddar, BBQ and Chili & Lime bringing a spicy sensation to the flavours fans already know and love.
Credits Other credits

Head of Integrated Production: James McPherson

Business Affairs: Angelique Vargas

EVP Global Account Director: Brian Weston

SVP Account Director: Nicole Nazarenus

Account Supervisor: Lindsey Martinangelo

Assistant Account Executive: Charly Stamps

Project Manager: Morgan Marc

Planning Director: Nicolas Pilaprat

Editing House: Arcade

Audio: Gramercy Park Studio

Consultant: Murphy Cobb

General Manager, Salty Snacking: Yuvraj Arora

Senior Brand Manager: Gareth Maguire

Associate Brand Manager: Matt Hoefer

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