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Coors Light: Beerman

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Coors Light and DDB Chicago are creating a new holiday tradition for adults in the brand’s 2020 holiday campaign, ‘Holiday Beerman.’ The Beerman will bring cheer to the season with cold beer and 80’s rock classics. This year’s holiday season will be even more stressful than usual, and Coors Light is here to remind adults that they deserve a fun holiday, too. DDB Chicago worked closely with Legacy Effects, the practical effects developers behind The Mandalorian’s Baby Yoda and Groot from Guardians of the Galaxy, to develop The Beerman. A character who comes to life after all the humans have gone to bed, The Beerman cracks open a beer and puts on a show that transforms Boston’s classic bar anthem ‘More Than a Feeling’ into this year’s hottest Christmas song.
Credits Other credits

Director of Music: Alec Stern

Chief Production Officer: Diane Jackson

SVP: Matt Blitz

SVP, Group Account Director: Kiska Howell

Account Supervisor: Kyle Piazza

Account Manager: Raneen Onallah

Production Business Manager: Jillian English


Editor: Neil Smith

Executive Producer: Marlo Baird

Assistant Editor: Josh Sasson

Producer: Brian Scharwath



Character Development

Character Development: LEGACY EFFECTS



Colorist: Daniel De Vue

Color Assist: Corey Martinez, Dylan Bursick

Producer: Jenny Peterson

Executive Producer: Thatcher Peterson


Licensed/Composed Music: WALKER

Executive Producer: Sara Matarazzo

Executive Producer: Stephanie Pigott

Producer: Danielle Soury

PR Agency

PR Agency: ICF Next


Media Agency: Connect

Client: Molson Coors – Coors Light

Chief Marketing Officer: Michelle St. Jacques

VP, Marketing, Coors Family of Brands: Marcelo Pascoa

Marketing Director, Coors Light: Chris Steele

Sr. Marketing Manager, Coors Light: Liz Cramton

Associate Marketing Manager, Coors Light: Stephanie Donelson

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