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G-Star RAW / Zalando: Never Quit
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Following the success of the past year, G-Star RAW and Zalando have again launched a data-infused campaign in 9 markets, with an exclusive G-Star RAW collection for Zalando. The campaign is a metaphor for the challenges the world is now facing. G-Star RAW and Zalando motivate people not to give up, but to keep going and keep on moving. The Family Amsterdam, G-Star RAW’s lead agency, made the campaign happen. In the execution, they worked closely together with ZMS, Zalando’s creative team, production company Halal and director Solomon Ligthelm.
Client: Gwenda van Vliet, Monique Wesseling |
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