TV ad: Betty Crocker: Magic Happens When We Work Together

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Betty Crocker aired their new TVC in the UK after almost seven years. In this spot Betty Crocker and VIRTUE aim to reflect the diversity of modern family life and go beyond the portrayal of the stereotypical female 'homemaker'. This is the first brand work for Betty Crocker since it appointed VIRTUE, the creative agency by VICE, as their lead agency for brand communications for Europe-Australasia.

Category Confectionery & snacks
Client Betty Crocker
Agency Virtue UK
Production Hobby Films
Country United Kingdom
Uploaded 14 December, 2020

Credits

Director
Carl Sundemo
Executive Creative Director
Morten Grubak
Creative Director
Rich Perusi
Creative
Wren Graham
Creative
Ieva Blazeviciute
Creative
Tao Thomsen
Creative
Christine Smith
DoP
Hannes Isaksson

Other credits

Producer: Katrine Filt

Head of Production, Northern Europe: Heidi Baltzer

Senior Strategist: Rozina Bashir

Senior Account Director: Mirrelle Rank

Account Director: Millie Forrest

Managing Director, Northern Europe: Louise Lang

Client: General Mills (Betty Crocker)

Client team: Arnaud Sliwa, Aris Pantopoulos, Jessica Chardes, Estrella Lopez-Brea, Arjoon Bose

Production

Executive Producer: Anna Bergström

Producer: Ludwig Bile

Production Designer: Nicklas Nilsson

Props Master: Carl-Adam Kjellström

Stylist: Liselotte Bramström

Hair & Make-up: Madeleine Gaterud

Food Stylist: Monica Eisenmann

Editor: Carl Sundemo, Hobby

Grade: Edward Negussie, WGTAM

Sound Mix: Martin Mighetto

Music: Felt

Composer: Jeremy Birchall

Online: Tomas Wall, Cinegrace

Betty Crocker: Magic Happens When We Work Together

Gold sponsors

The Best Ad Jobs

Betty Crocker: Magic Happens When We Work Together

Related

Gold sponsors

The Best Ad Jobs