Print ad: McDonald's: Cheeseburger

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McDonald’s Reflections is an outdoor campaign using reflections of night lights on city streets provided just enough suggestion to point late night revellers in the direction of what they really need. Launched to coincide with the end of year celebration season, Reflections was shot entirely in camera by Toaki Okano to mimic the Big Mac, Cheeseburger, and fries, and is running during evenings throughout inner city locations. Agency: DDB Aotearoa.

Category Restaurants & fast food
Agency DDB Aotearoa
Country New Zealand
Uploaded 17 December, 2020

Credits

Chief Creative Officer
Damon Stapleton
Executive Creative Director
Gary Steele
Creative Director
Ben Pegler
Creative Director
Rory McKechnie
Art Director
Zac Lancaster
Photographer
Toaki Okano

Other credits

Lead Business Director: Karla Fisher

Senior Business Director: Mitch Young

Print Producer: Shelley Cousins

Retoucher: Gordon Moir

Photographer’s Agent - The Collective Force: Jason Jones

Lighting Designer: Suren Unka

Lighting designer assistant: Catherine Ellis

Digital Assistant: Ant Low

Client

Director of Marketing: Jo Mitchell

Head of Marketing: Deb Fell

McDonald's: Cheeseburger

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