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McDonald's: Fries

McDonald’s Reflections is an outdoor campaign using reflections of night lights on city streets provided just enough suggestion to point late night revellers in the direction of what they really need. Launched to coincide with the end of year celebration season, Reflections was shot entirely in camera by Toaki Okano to mimic the Big Mac, Cheeseburger, and fries, and is running during evenings throughout inner city locations. Agency: DDB Aotearoa.
Credits Other credits

Lead Business Director: Karla Fisher

Senior Business Director: Mitch Young

Print Producer: Shelley Cousins

Retoucher: Gordon Moir

Photographer’s Agent - The Collective Force: Jason Jones

Lighting Designer: Suren Unka

Lighting designer assistant: Catherine Ellis

Digital Assistant: Ant Low


Director of Marketing: Jo Mitchell

Head of Marketing: Deb Fell

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