R℮xona: Pitvertising

Cricket is the home of a unique new media placement, with umpires in Australia’s Big Bash League showcasing R℮xona's branding directly under their arms.
Unlike a standard sponsorship placement, ‘Pitvertising’ is hidden for the majority of the game, and only revealed during dramatic, high-stress moments of the game, where it’s message that R℮xona keeps you cool under pressure is impossible to miss.This unique Sponsorship stunt launched last week has already become an international sensation featured in news, blogs and radio shows around the globe.