Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

innocent Drinks: A Jolly Safe Christmas

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Tomark the strangest Christmas in recent history, innocent drinks and creative agency BMB have created a children’s story book that answers the big question on the lips of children around the world: given the events of 2020, how will Santa be able to visit every household, safely and without contravening government rules? In 'Will Santa Claus Still Come To Town', a-less-than-jolly and slightly fretful St. Nick is left pondering how he’ll be able to execute his present-givingduties, imagining a series of fantastically ridiculous alternatives to his usual sleigh-based delivery method, before innocent saves Christmas, by delivering him The Santa Safety Suit; combining ‘hazmat level PPE’ with handy repellant features like ‘sprout-tech’, which emits the wafting smell of everyone’s favourite (or not) festive veg to keep rule-breaking festive revellers at bay, as well as a satsuma pouch in which to store his citrus booty. The big man is liberated from the fear of infection and flies off into the night sky, safe in the knowledge that, thanks to innocent, Christmas isn’t cancelled. A tongue-in-cheek short film tells the story in classic Jackanory style before our narrator, who is revealed to be the real Santa, is seen trying on the suit in real life.
Credits Other credits

Head of Strategy: Mel Arrow

Junior Planner: Ellie Malpas

Account Director: Matt Bonny

Account Manager: Lily Gray

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news