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AT&T: Put a Little Love in Your Heart

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AT&T, with help from LeBron James, is sharing a little love as we close out a trying 2020 and look forward to the New Year with hope. The new creative features people from all walks of life coming together singing the 1969 hit "Put a Little Love in Your Heart," including a few notable vocal cameos from AT&T's well-loved Lily character, and none other than LeBron James.The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant.The work was created with creative agency partner BBDO LA and directed by The Corner Shop's Peter Thwaites.
Other credits

AT&T “A Little Love” Credits

CLIENT: AT&T

SVP, Advertising and Marketing Communication: Valarie Vargas

VP, Advertising and Social Media: Marc Burns

Director, Advertising: Dave Brown

Sr. Manager, Advertising: Stephanie Mejia

AVP, Digital Strategy and Performance: Melissa Smith

Director, Performance Advertising: Jillian Ramirez

Sr. Performance Marketing Manager: Kaeleigh Morrison

Director, Diversity Advertising: Mariel Llenza

AVP, Media Strategy, Global Marketing Organization: Sabina Ahmed

Director, Media Strategy, Global Marketing Organization: Scott Klatskin

Sr. Manager, Media Strategy, Global Marketing Organization: Esther Rim



AGENCY: BBDO LA

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, Omnicom for AT&T: Matt MacDonald

Executive Creative Director: David Povill

Executive Creative Director: David Cuccinello

Group Executive Producer: Julie Collins

Executive Producer: Whitney Husnik



President BBDO LA & Global Client Lead: Rachel Nairn

Managing Director: Julien Lemoine

AT&T Account Lead: Stacia Parseghian

Senior Director: Laura Perrizo

Account Director: Guilherme Pimentel

Account Supervisor: Claire Sommer

Account Executive: Troy Hudson

Assistant Account Executive: Bobby Walker



Chief Strategy Officer: Crystal Rix

Head of Strategy: Tim Millar

Communications Planning Director: Mac Russell

Planning Director: Reza Rostampisheh

Brand Planner: Madeleine Reeves



Project Manager: Cornelia Berg



AGENCY: CRITICAL MASS

Executive Creative Director: Frank Dattalo

Creative Director: Cori Donohoe

Associate Creative Director: Heather Rosen

Associate Creative Director: Trey Tyler



Executive Producer: Sydney Woodman

Producer: Cale McArthur

Editor: Ryan Bouman



Client Partner: Heather Livengood

Account Director: Austin Tatum



Program Director: Laurie Ma

Senior Producer: Amy Damus

Project Manager: Melissa Cavaliere



AGENCY: HEARTS & SCIENCE

Managing Executive Director: Mike Venables

Executive Director, AT&T Consumer Media: Shanae Johnson

Executive Director, Digital Strategy: Theresa Fromm

Senior Director, Strategy: Christiana Messina

Senior Director, Strategy: Brian Diamond

Director, Strategy: Alex Ornstein

Associate Director, Strategy: Brook Hauge



PRODUCTION:

Production Company: The Corner Shop

Director: Peter Thwaites

Executive Producer: Anna Hashmi

Executive Producer: Jay Shapiro

Producer: Suzie Greene-Tedesco



Editorial: WORK Editorial

EP: Marlo Baird

Post Producer: Brian Scharwath and Paloma Wodehouse

Editor: Neil Smith and Leah Turner

AE: Oliver Hecks and Will Nguyen



VFX: Preymaker | Creative + Technology

Makers:

Angus Kneale

Melanie Wickham

Verity Grantham

Greg Cutler

Matt Tremaglio

Simon Holden

Randy Krueger

John Haley

Ben Weaver

Devan Maura Saber



Arrangement by Walker Music

Executive Producer: Sara Matarazzo, Stephanie Pigott

Producer: Danielle Soury

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