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ESPN: Ready For Football - Looks Like We Made It


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ESPN has released its latest creative promoting the 2020 postseason of the NFL on ESPN. "Ready for Playoffs" captures the unpredictability of this season and the long and winding road to the playoffs. ESPN once again worked with agency Arts & Letters Creative Co. to capture that sentiment, this time through the classic 90’s song from Shania Twain, “You’re Still the One.” The creative is currently running across ESPN platforms ahead of NFL Wild Card weekend on Jan. 9-10. “Ready for Playoffs” follows the success of ESPN’s “Ready for Football” creative featuring the classic Celine Dion ballad, “It’s All Coming Back To Me Now,” that kicked off the highly-anticipated 2020 season. It extends ESPN’s year-round NFL strategy to connect with fans on their emotional journeys and once again features ESPN talent, NFL fans, players and coaches joined by characters from across the Disney universe, all set to another 90’s classic.
Credits Other credits

Charles Hodges Founder

Letitia Jacobs Director of Production

Rich Weinstein Managing Director

Theo Abel Group Business Director

Martin Madriaga Business Manager

Andy Grayson Director of Strategy

Zach Wootton Strategy Director

Lenora Cushing Director of Business Affairs

Jennifer Kmetzsch Business Affairs Assistant

Cam DiNunzio Music Supervisor

EDITORIAL: ARTS & LETTERS CREATIVE CO.

Matt Doe Editor

Whitney Green Executive Producer

Libbie Crane Senior Producer

Ryan Dunstan Assistant Producer

COLOR/FINISHING: Madbox Made

Matthew West Colorist

Macy West Producer

AUDIO MIX: Overcoast Music + Sound

Matt Whitworth Audio Mixer

J.L. Hodges Producer

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