TV ad: Dick's Sporting Goods Foundation: Co-Op City Tennis

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Forty years ago, NYC-based Co-Op City Tennis founder, Ms. Lorraine, and her late husband launched a community organisation to teach kids the foundations of tennis, but also community, respect and leadership. Today, the group still runs strong in spite of pandemic-era setbacks, and community children feel indebted to its leader. The Dick's Sporting Goods spotlight of Co-Op City Tennis was shot on location, directed by Savanah Leaf and produced by Park Pictures, out of agency Anomaly.