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Proximus: End Of Year 2020
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In a year in which social distance and curfews became a norm, we witnessed the importance of human connections even when the circumstances drove us apart. Created by FamousGrey, Brussels and directed by Salsa through Czar Belgium, this heart-warming Proximus campaign show us the joy and excitement of connection during these dark winter times (and year). A lit screen lightening up a heart. One by one. Showing us that during this holiday season we should be connected like never before. With a honest and gentle approach, the film portrays different people isolated at home having their spirits lifted by the human interactions sparked by the lights of their devices. It reminds us that we are not alone, that ultimately, we are all connected and living through the same situation. This spot also touches upon the importance of reaching out. And how even a simple message or a couple of Emojis can brighten one's day. Agency: FanousGrey, Brussels
Editor: Robin De Praetere Related |
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