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Uber Eats Australia: Tropical Whopper Tours Kura

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The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats. Hosted across social media, 'Tropical Whopper Tours' are fronted by tour guides like Ina from KiteSUP Paddle board tours and Charlotte Piho's turtle and underwater photography tours and take viewers on a journey around the key ingredients of the tropical burger inviting you to order one on the app. The Tropical Whopper is a traditional Whopper with a tropical spin including juicy pineapple, double bacon and smoky BBQ sauce, with fresh lettuce, mayo, hand-cut tomato, cheese, and your choice of one, two or three flame-grilled 100% Aussie beef patties.
Credits Other credits

Founding Partner: Lindsey Evans

Founding Partner: Cade Heyde

Partner: Julian Schreiber

Partner: Tom Martin

Strategy Director: Anna Bollinger

Team Lead: Eileen Cosgrove-Moloney

Business Director: Annabel Dempsey

Head of Production: Nick Lilley

Media agency: MediaCom

Client: Uber Eats Australia

Head of Marketing ANZ: David Griffiths

Marketing AU: Rebecca Kemp

Marketing Manager: Sharny Mullally

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