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Web Film

PUMA: JOIN NEYMAR JR. IN THE CRAZY WORLD OF FUTURE Z


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Crazy and impertinent, the campaign is inspired by a unique personality and flow, mixing virtuosity and creative madness, which leaves no one indifferent.
Equipped with the Future Z, a technological revolution that combines lightness and agility for perfect ball control, Neymar Jr. drives the whole world crazy (and more)! That's the "Drive them crazy" spirit!LAFOURMI stages Neymar Jr. in a totally "crazy" film of 1 minute 39 seconds directed by Adrien Lagier and Ousmane Ly (ADEUS - the prodigies of rap music videos in France), whose central element is the "Z". Viewers are immersed in a crazy universe, punctuated by the dribbles of the Brazilian number 10, whose repercussions are felt worldwide. When Neymar Jr. wears the Future Z, the whole world goes crazy and the "Z" leaves its mark on anyone who is confronted with the astonishment and humiliation caused by Neymar Jr.
Exorbitant eyes, displaced vertebrae, torticollis... That's the "Drive them crazy" effect!The film is accompanied by an original creation composed by Louis (Divine Music) and performed by rapper Tracy Desa. The track features custom-written lyrics, punctuated by ultra dynamic Drum and Bass hammering out the gimmick "Drive them crazy" that accentuates the elusive side of Neymar Jr. and the "crazy" universe of the film.

General mechanic

100% digital and social, the campaign relies on an ultra-powerful ecosystem with the distribution of the film and multiple pieces of content on Neymar Jr.'s social networks, in addition to Puma's contact points.

A 'Z' celebration - the campaign's signature - by Neymar Jr. has also been designed. It can be found in the outro of the film, on different content (photo/video) of the campaign and maybe on the field as soon as January 11th!
Other credits

BRAND : PUMA

Brand managers : Clément Lacour, Abigail Rogers, Behr Kristin



AGENCY : LAFOURMI

Agency directors : Céline Jobert & Thibaut Cornet

Puma account directors : Marvyn Lépine, Louis Pierre Adolphe

Creative lead : Julien Hablainville, Xavier Yönter, Clément Cimarro

Copywriter : Clément Cimarro

Strategic planning : Jordane Rabute

TV Producer : Barbara Vaira



PRODUCTION : ADEUS

Producer : Arthur Parratte / Evan Djenki

Directors : Adrien Lagier & Ousmane Ly

DOP : Nicolas Loir

Production director : Rémy Solomon

Post-production director : Christelle Dyvrande

Editor : Alexis Benot

Final grade : Mathieu Caplanne

Post-Production : Paume

Music : Kouz

Executive co-production: Falca

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