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Colorado Lottery: Mayhem Scratch


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For thirteen years and counting Denver agency Cactus has delivered not just big laughs for the Colorado Lottery, but helped grow overall sales by nearly 50 percent and brand favorability from 63 to 86 percent. That high-benchmark continues with the agency’s latest ad “Mayhem Scratch”. The new broadcast ad airs regionally starting January 11 and is one component to a campaign that also includes radio, OOH, point-of-sale and online/social media ads.
Credits Other credits

Sr. Integrated Producer: Martha Douglas

Project Manager: JT Shults

Digital Experience Developer: Austin Lliteras

Sr. Media Buyer: Regina Pron

Digital Media Planner + Buyer: Katie Harker

Media Director: Lisa Hubbard

Account Director: Summer Duncan

Sr. Account Manager: Leah Glazer

Editorial/Post: 11 Dollar Bill, Boulder, CO

Audio Production: Coupe Studios Music & Sound Design, Boulder, CO

Music: Marmoset Music, Portland, OR.

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