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InnovAsian: Backyard Vegetation


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Frozen Asian food brand InnovAsian builds on strong sales momentum with new TV and digital creative by Duncan Channon as part of its ‘That’s an InnovAsian Occasion’ campaign. The new TV serves up fresh, funny spots that build on the idea that there are countless occasions when getting an Asian food fix in minutes is the ultimate comfort. From being stuck in a ‘never ending renovation’ to ‘battling backyard vegetation,’ four new TV spots use humor and rhymes that play with the catchphrase ‘That’s an InnovAsian Occasion.’
Credits Other credits

Client: InnovAsian



Debbie Curdy – Vice President, Marketing & Innovation

Andre Pontes - Senior Manager



Agency: Duncan Channon



Account

Jamie Katz – Director of account management

Nick Gustafson – Account director

Sydney McComas – Account supervisor

Erica Afanador – Account manager



Communications

Leslie Diard – Director of communications planning

Emily McCormick – Associate director, communications planning

Steven Jackson – Senior communications planner

Neha Sharma – Social media supervisor



Production

Rita Ribera Channon – Senior broadcast producer

Michelle Mirasol – Project manager



Strategy

Kelleen Peckham – Strategy director



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Production partners



Gravy Films – Production Company

Cameron Harris – Director

Brent Stoller – Executive Producer

Tanya Stephens – Producer

Corey Walter – Director of Photography

Tim Moen – Production Designer



Cut + Run - Editorial

Sean Stender – Editor

Beth Cohon – Assistant Editor

Deanne Mehling – Executive Producer

Cassandra Guardado - Producer

Laura Hardy - Assistant Producer



Company 3 - Color

Sean Coleman – Colorist

Matt Moran - Senior Producer



Jogger – Online

Brendan Crockett – Flame Artist

Deanne Mehling – Executive Producer

Caylee Banz – Producer



One Union - Sound Design & Mix

Senior Engineer – Joaby Deal



Client: InnovAsian



Debbie Curdy – Vice President, Marketing & Innovation

Andre Pontes - Senior Manager

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