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Web Film

Insmed: Unbreakable Making of Composition


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Animation studio ROOF Studio recently partnered with ad agency AREA 23 on a CG film called 'Unbreakable' for biopharmaceutical company Insmed. The two and a half minute piece aims to bring awareness about Nontuberculous Mycobacterial (NTM) lung disease, a condition which can be difficult to identify due to its similar symptoms with other lung conditions. The film was crafted to create a sense of urgency for doctors and specialists to recognise and diagnose NTM. 'Unbreakable' is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realises something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by 'Quality Control' and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do. For ROOF, which has built a reputation for its colourful and richly-detailed animation work, 'Unbreakable' was the perfect opportunity to create a film with the same level of craft seen in stop motion puppet-fabrication films. ROOF put an enormous amount of detail in bringing Barbara, the 24-inch-tall bunny, to life - including everything she comes in contact with in her world - with a sense of realism. Guto says the agency wanted her to express an element of sadness as an NTM patient but also cuteness to help create empathy. In the end, the ROOF team landed on a design that captured a charismatic and intelligent bunny protagonist. ROOF developed the entire pre-visualisation of the film in 3D. In addition to providing the client with an early look at the visual style and direction of the film, this pre-production step enabled the team to calculate critical details, such as camera movements, composition, and the volume of texturing the job required.
Credits Other credits

EVP: Tim Hawkey

SVP: Chris Bernesby & Joe Capanear

VP: Paul Harrington

VP: Jennifer Harrison

VP: Chinkara Singh

VP: Ronnie Caltabiano

VP, Management Director: Martha Simpson

VP, Account Director: Jack O’Shaughnessy

Senior Integrated Producer: Kevin Mullucks

Senior Broadcast Business Manager: Helen Hathiramani

Head of Production: Vanderlei Santana

3D Lead: Heber Conde

Story Lead: Guto Terni

Storyboard: Estevao Chromiec

Animation Lead: Bruno Celegao Monteiro

Animation: Alex Ferreira, Andrea Delfino, Bruna Berford, Bruno Santos, Christian Weckl, Daniel Oliveira, Emerson Manfrin, Francisco Catão, Hannry Pschera, Jesiel Almeida, Jonathan Edward, Jorge Zagatto, Leonardo Felix, Leonidas Maciel, Marcio Nicolosi, Matheus Caetano, Rodrigo Dutra

Modeling: Steferson Rocha, Carolina Avelino, Lincoln Horita, Gean Carlos, Geison Araujo, Roberto Fernandes

Rigging: Danilo Pinheiro

Look Development Lead: Gustavo Rangel

Look Development: Mateus Kurzhals, Josemar Queiroz, Rafael Chies, Camilo Franco, Lucas Camargo, Guto Terni, Vinicius Costa, Renato Braz

3D Layout: Heber Conde, Guto Terni

3D Lighting: Guto Terni, Gustavo Rangel, Rafael Chies, Lucas Camargo

Prop Design: Vinicius Costa

Environment Design: Vinicius Costa, Guto Terni

Character Design: Lucas Camargo

Character Explorations: Lucas Camargo, Victor El Guy

Compositing: Guto Terni

Simulation: Heber Conde, Lucas Camargo, Alejandro Echeverry

Pipeline: Rosenio Pinto

Grooming: Hasan Tawfiq, Rouhollah Toghyani, Lucas Camargo

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